Tech Draft: It’s time for Formula 1 broadcasters to refocus on the sport
Formula 1 entered its summer break after last weekend’s Hungarian Grand Prix, which gave us time to reflect on the season so far, in this case, the broadcasters’ refocus on the sport itself .
As the wind blows the tumbleweed over the empty car parks of the ghost town’s Formula 1 factories emptied by forced annual leave, it’s a good opportunity to gaze at your navel and reflect on the season that has been so far , the good and the bad.
Unfortunately for readers, what the hiatus means is an arduous three weeks ahead for them, with no interesting and exciting news that has been replaced by the typical, boringly generic mid-season reviews and ratings, the things that are usually so jaw-dropping that ‘he forces you to fall asleep.
Well guess what? The GrandPrix247 team, myself included, will endeavor to continue to provide our readers with interesting material on surviving the repechage over the next few weeks, that is until the F1 cars are lit again at Spa.
For my part, what I am going to do is something that will hardly surprise those who regularly read my work. I’m going to let go of the things that have pissed me off so far this year in a series of complaints and gripes starting with my biggest issue so far in 2022, the streaming stream available to me is appalling.
Not your typical Formula 1 consumer
I’m probably not the typical F1 consumer by far as I have a long professional history in the sport, technical to be precise, and so my interest in the sport isn’t just on a deeper level that has me made trying to consume as much as I can from a technical point of view, which frustratingly for me is not always enough, but I also try to watch every free practice session, as well as qualifying and racing, and luckily for me, I use the fact that I need to do research for my writing as an excuse to convince my beloved that all the time I’m spending on it is necessary.
The misfortune of being an F1 consumer in Australia, however, is that all broadcast rights belong to Fox who take the Sky Sports F1 feed, and due to contractual agreements between F1 and Fox, the F1 TV feed is geo- blocked and unavailable to the Australian consumer.
If only I had the ability to watch a race with all the noise that comes with it, and had the ability to just mute commentary like F1 TV subscribers can, but here in Australia we don’t we can’t do it.
When watching an F1 broadcast I have two options, either turn the sound off or I’m forced to put up with what I find to be the brain numbing guts that is Sky commentary.
The show must focus on sport and its participants
From my point of view, an objective sports broadcast, whatever the sport, should be produced according to three principles, be a vehicle for an objective description of the event as it occurs with the inclusion of expert commentary , to be a vehicle for the promotion of the individual sports brands of the participants and to be a vehicle for the promotion of the sport’s own brand.
Now I don’t know about the non-English speaking streams because I wouldn’t understand them, but when it comes to the English speaking streams, F1 has a big problem because the only stream available to me, the one I’m reluctantly forced to enduring has a moral and political agenda that goes well beyond what I find necessary to ensure the broadcast of an F1 weekend.
Too often in recent years the English-speaking F1 viewer who is forced to watch the Sky F1 broadcast because they have no other option has been left out of the chance to learn more about the actual operations taking place , drivers and teams, and sport more broadly due to the emphasis on social programs and more associated directly or indirectly with sport.
That’s not to say there isn’t a place in a show to educate the consumer about such initiatives, because there certainly are, but it should never be to such an extent that it overshadows the main product. itself, which in this case is F1 .
Let’s refocus on what’s important, F1
We live in a time when the next generation has been educated and raised to have a greater general awareness of the world, and F1 itself rightly has several simultaneous awareness programs focusing on the environment, racial discrimination and the equality, and acceptable behavior, while many drivers are also leading their own equally important initiatives.
However, we also live in a time when media platforms are multi-tiered for the promotion of all sorts of initiatives and there is no need to compromise the purity of a sports broadcast as much as it has recently been. .
It seems to me that the time has come for the commercial rights holder of F1 to hold those authorized to disseminate F1 product accountable to the three principles of objective dissemination that I have already mentioned so as not to marginalize the base of consumers.
It’s time for broadcasters, such as Sky F1, to refocus and give the consumer back what they really want: Formula 1.